Kyeong-Hee Jeong Wins Bronze At Italy A' Design Award With Traditional Korean Aesthetics And Strategic Branding
REPUBLIC OF KOREA -- /FASHION/newswire -- May 17, 2026
Digital artist and branding expert Kyeong Hee Jeong won Bronze at Italy's A' Design Award with 'Dancheong Scarf,' fusing Korean aesthetics with strategic business logic. This project established a revenue base for Cattleya, a one-person craft brand. Breaking away from conventional museum colors, she introduced an aurora pastel gradation onto Gyeongbokgung palace's patterns, preserving royal values while resonating in the modern luxury market.
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Professional TextileArtist Kyeong Hee Jeong Wins A' Design Award for Innovative Modernization of Traditional Korean Dancheong Patterns
REPUBLIC OF KOREA -- /FASHION/newswire -- May 04, 2026
Artist Kyeong Hee Jeong has won the A' Design Award for her "Dancheong Scarf," which masterfully modernizes traditional Korean royal patterns. Drawing on 20 years of expertise as a professional PM and artist, she reimagined the classical Dancheong motifs with a unique "aurora light" color palette. This award-winning work signifies a pivotal shift in her career toward artistic design, blending historical heritage with contemporary aesthetic brilliance to create a sophisticated
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Professional Textile