FOR IMMEDIATE RELEASE

Blue Sky Lab 2021 Collection: Redefining Sustainable Fashion

NIO Life proudly presents the Blue Sky Lab 2021 Collection, a groundbreaking line of sustainable fashion inspired by the waste of resources in automotive manufacturing. This innovative collection not only reimagines premium materials but also champions environmental protection and energy conservation in the automotive industry.

The entire Blue Sky Lab Life Collection is crafted from leftover automotive materials, including BASF leather storage bags, carry-on bags, and backpacks made from safety airbag fabric, and apparel utilizing the same safety airbag fabric. This unique approach not only showcases creativity but also addresses resource consumption and environmental impact.

Utilizing cutting-edge technologies such as safety belts, airbags, and Haptex BASF leather, the collection boasts multi-dimensional specifications and a design philosophy centered around sustainable fashion. The storage boxes made of Haptex BASF leather can be seamlessly integrated into home or car environments, while the various bag types made from airbags and safety belts offer versatility for multiple settings, embodying the brand's commitment to sustainable fashion.

The Blue Sky Lab 2021 Collection by NIO Life was developed with a vision to influence the evolution of sustainable fashion. By repurposing automotive waste, the designers have created a range of original and distinctive products that encourage consumers to make responsible choices and embrace sustainable practices.

NIO Life, based in Shanghai, China, is NIO's original design lifestyle brand, known for its collaboration with global design resources and independent designers. The brand's commitment to progressive attitudes, compelling narratives, and quality designs is evident in the Blue Sky Lab 2021 Collection, which has been recognized with the prestigious Silver A' Design Award in 2022 for its exceptional creativity and technical prowess.

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