PRESS RELEASE

FOR IMMEDIATE RELEASE

/FASHION/newswire -- COMO, CO, ITALY -- SATURDAY, 23 NOVEMBER 2024, 06:42 UTC+1

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Lacquer Phone Case: A Fusion of Tradition and Technology

VIET NAM -- /FASHION/newswire -- Nov 19, 2019

La Sonmai Introduces Exquisite Handcrafted Lacquer Phone Cases

FOR IMMEDIATE RELEASE

La Sonmai's Lacquer Phone Cases: A Timeless Fusion of Tradition and Technology

La Sonmai, a pioneering enterprise in traditional lacquer art, introduces a unique fusion of tradition and technology with their exquisite handcrafted lacquer phone cases. Inspired by the fading art of traditional lacquer ware in Vietnam, the brand aims to bring this hidden gem closer to the public while maintaining the original beauty through innovative manufacturing techniques.

The lacquer surface of each case is a multilayered art on metal, meticulously handcrafted using natural materials such as resin, minerals, gold, and silver. The traditional technique involves a meticulous fourteen-day process in an extreme moisture-controlled environment, resulting in a graceful demonstration of art and culture. Each case is a unique representation of diverse cultures and life creatures, reflecting human beliefs of beauty and desire.

La Sonmai's lacquer phone cases not only serve as a functional accessory for phones but also as a symbol of sophistication and style for the owner. The product is designed to be used daily, seamlessly integrating into the user's lifestyle while conveying a silent language that connects like-minded individuals.

Founded in May 2018 and based in Hanoi, Vietnam, La Sonmai has conducted extensive qualitative research and experiments with artisans and designers to perfect their lacquer phone cases. The brand's dedication to preserving and developing traditional lacquer art has garnered recognition, including the prestigious Iron A' Design Award in 2020.

La Sonmai's lacquer phone cases are a testament to the brand's commitment to bridging art, culture, and society through everyday items, successfully delivering the unique message of Vietnamese art and heritage to a global audience.

-END-

Truong Xuan Le PRHow English/ENG Startup  Fashion
Last Updated: 2023-11-11 05:52:01
La Sonmai's Lacquer Phone Cases: A Timeless Fusion of Tradition and Technology
Image related to "Lacquer Phone Case: A Fusion of Tradition and Technology". This visual representation highlights aspects of the press release, including its context and significance in Viet Nam.
Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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