FOR IMMEDIATE RELEASE

Stealth U Pillow Down Jacket: Redefining Outerwear with Multifunctional Comfort and Eco-Friendly Innovation

The Stealth U Pillow Down Jacket, designed by Tan Kai and team, has been recognized with the Bronze A' Design Award in the Fashion, Apparel and Garment Design category for 2025. This accolade celebrates the jacket's inventive approach to travel comfort, merging the warmth of a premium down jacket with the convenience of a U-shaped pillow, all within a sleek and modern silhouette. The project, which began in Shenzhen in December 2022 and concluded a year later, was launched to the public in April 2024 through major e-commerce platforms and offline stores.

Inspired by the need for multifunctional and portable outerwear, the Stealth U Pillow Down Jacket utilizes proprietary fabric-separator technology, allowing it to fold compactly and transform seamlessly into a supportive travel pillow. The jacket's construction features 700 fill power, 90% white goose down for superior insulation, a renewable bamboo fiber outer shell for breathability and sustainability, and a graphene fiber inner lining that provides antibacterial and anti-mite benefits. High-strength nylon thread and double-needle stitching ensure lasting durability, while the face-lining separation design makes cleaning and maintenance simple.

Extensive research, including market analysis, user interviews, and prototype testing, informed the jacket's development, ensuring it meets the needs of modern travelers seeking both comfort and practicality. The Stealth U Pillow Down Jacket stands out for its eco-friendly materials, lightweight design, and the ability to quickly convert from jacket to pillow with adjustable buckles for personalized support. Its innovative features and commitment to sustainability have set a new standard in outerwear, addressing both functional and environmental expectations of contemporary consumers.

By winning the Bronze A' Design Award, the Stealth U Pillow Down Jacket is recognized not only for its technical ingenuity and creative design but also for its positive impact on quality of life, making travel more comfortable and sustainable for users worldwide.

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