/FASHION/newswire -- COMO, CO, ITALY -- SATURDAY, 19 JULY 2025, 05:44 UTC+1
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VIET NAM -- /FASHION/newswire -- Nov 09, 2024
New Elegant Co., Ltd's Sempoa lounge chair, designed in Ho Chi Minh and awarded Silver in the 2025 A' Furniture Design Award, reimagines the abacus as a functional, ergonomic, and visually striking piece of furniture that delivers both tactile relaxation and a tribute to hardworking culture.
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New Elegant Co., Ltd has been recognized with the prestigious Silver A' Furniture Design Award 2025 for its Sempoa lounge chair, a product that seamlessly blends cultural heritage with contemporary living needs. Designed by Aditya Cipta Sugandha and developed in Ho Chi Minh from August 2023 to August 2024, Sempoa addresses the modern reality of extended sitting by integrating the familiar form of an abacus into a lounge chair that offers both ergonomic support and a soothing massage effect. The chair's inspiration draws from the wooden lumbar supports used by Vietnamese taxi drivers and the symbolism of the abacus as a tool for diligent work, repurposing these elements into a design that encourages relaxation and productivity.
What sets Sempoa apart is its unique backrest, constructed from flexible bentwood rails and stainless-steel rods that house movable wooden beads. These beads, reminiscent of a traditional abacus, not only evoke nostalgia but also provide a gentle massaging sensation as users shift in the chair. The thoughtful design ensures the rails adapt to individual body shapes, while the spacious seat-upholstered in soft velvet-invites users to sit comfortably in various positions, including cross-legged. The use of solid rubberwood ensures a balance of strength, lightness, and longevity, making Sempoa a durable and inviting centerpiece for any living space.
The development of Sempoa involved overcoming significant design challenges, such as harmonizing the rigid geometry of the abacus with the ergonomic demands of a lounge chair and engineering bentwood rails that are both flexible and robust. Extensive research into the cultural and functional aspects of the abacus informed the final product, resulting in a chair that is not only a conversation piece but also a practical solution for those who spend long hours seated. By merging artful craftsmanship with innovative thinking, Sempoa stands as a testament to New Elegant Co., Ltd's commitment to creating furniture that connects emotionally and functionally with users, earning admiration for its technical excellence and artistic merit.
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VIET NAM -- /FASHION/newswire -- Sep 14, 2024
New Elegant Co., Ltd has been honored with the Golden A' Design Award 2025 for "Maize," a striking hair jewelry piece inspired by Maya mythology and crafted from rare Guatemala jade and 18K gold, blending ancient symbolism with modern artistry. The award-winning design was realized in Ho Chi Minh City, Vietnam, and pays tribute to the cycles of life, rebirth, and abundance.
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