FOR IMMEDIATE RELEASE

Wildheart Organics Aromatherapy Candle Packaging

Wildheart Organics has unveiled a new line of organic aromatherapy candles with packaging that reflects the rare quality of the product. The packaging solution, designed to break into higher-end retailers, is physically sturdy yet visually delicate, creating a premium lifestyle brand. With 52 products across 5 ranges, the packaging features colors that establish a visual identity for each product.

The agency behind the design elevated Wildheart’s branding and product packaging to reinforce its clean credentials, hero the divine aromas, and create a premium lifestyle brand. The packaging, printed in CMYK on uncoated stock with spot UV details, features boxes of various sizes with coreflute inners and separate labels printed for candle jars. The material specification includes uncoated off-white stock with a slight texture, printed offset in CMYK with spot UV details on illustrations and brand marks. Inners were made from white core flute, and labels were printed single color on satin finish self-adhesive stock.

Angela Spindler, the Creative Director, designer, and illustrator, led the project, with support from Annie Dekker, who handled finished art, retouching, and illustration color/retouching. The project faced tight timing challenges but resulted in a premium look for an impeccably organic scented soy candle line, breaking into higher-end retailers with packaging that stands up to the quality of the product.

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